Although innovation is increasingly mentioned in the context of design, it is less common to hear how design can unlock the full potential of innovation.
Yet medical design is an integral part of innovation and plays a crucial role in addressing the complex challenges and needs of a changing healthcare system. Good medical design can increase the benefits of innovation in both products and systems, helping communities to thrive, and improving the overall effectiveness of public services.
An integrated design approach, through its capacity to synthesize different points of view, disciplines and goals, acts as an agent of change in transforming and delivering the new vision of healthcare.
Medical product design is the discipline that shapes the innovation process –identifying research outcome opportunities, harnessing technology in the service of useful inventions, conceiving ways of exploiting a science breakthrough or creating a service enhancement from a package of new or existing technology. Design makes innovative ideas commercially viable, user friendly and most importantly, appealing.
Commercialisation of science and technology
Our medical device design process provides the simultaneous exploitation of a subject technology with the strategic development of the product vision – and all with the consistent and regular creative input of in-house production engineers and technical experts.
Our Scientific Product Design process is centered on testing. Research models, prototypes and simulations with user groups, gathering evidence from a perception study or from multi-centered trials allows us to evaluate complex stakeholder interactions.