Maintaining competitive advantage in a tough market demands the highest standards of creativity and business acumen. Our experience in this field spans most areas including outdoor products, electrical goods, personal products, tools, kitchen appliances and toys.
We have the insight to captivate a target audience with design style and brand value and we support this with a full complement of physical and intellectual verification tools. Product Design has an international currency, exported all over the world, but the means of production is increasingly located in South East Asia. We’ve developed techniques for addressing these issues and maintaining accurate communications with client and subcontractor. Our methodology bypasses the traditional blockages and allows for an open exchange of information and the freedom to allow creativity to flourish.
Our product design and development capability offers seamless progress and total integration of the product development process from consumer surveys through user modelling and brainstorming to styling, engineering and production– adding real value at each stage but at all times keeping the product straightforward.
Connecting product development to customer
Our aim to create products which really inspire and connect with the customer. The customer is at the centre of our product development process. In depth understanding of the customer through research delivers the design direction needed to connect. The customer profile we develop informs every aspect of the design for the UI character, the form, colour, sound and feel – the appeal of the product.
We create designs which appeal at first sight, connect emotionally and ultimately build a great relationship between the brand and the customer. Emotional connection means appealing through the senses, by sight, touch and sound as well as through the character of the user interface.
Connecting via culture – research and understanding in depth the different cultural keys that go to make the product attractive to local markets.
Human centred; Our work is about humanizing technology; putting the user at the heart of innovation drives technology towards better products.
Delivering real, usable and commercially valuable innovation is at the core of much of our activity. The blend of technologists, designers, electronics developers and manufacturing technicians gives us the highest credibility and capability to deliver complex solutions within simple, appealing designs.
If you would like to learn more about our product design consultancy and development services, please contact us for information.