Sodastream Water filtration product for home

Sodaclub Europe, part of the Sodastream brand, approached Renfrew Group with an innovative water filtration system they wished to apply to a product range for the commercial drinks sector.

In order to convey an image of sophistication and style, we created moodboards and selected imagery from agreed sources, which gave the starting point for a comprehensive styling investigation. The clean, architectural approach gave the design stature and longevity of style in a product whose lifecycle could be several years in duration.

As part of the assignment we created a simple user interface, which consumer clinics confirmed was non-threatening and immediately understandable in a fast turnover, working environment.